As K-pop captivates the world, Korean culture is receiving unprecedented attention. At the center of this trend, KPOP DEMON HUNTERS are captivating global fans with a compelling worldview that straddles tradition and the future. The Korean aesthetics, craftsmanship, and symbolism embodied by this worldview are expanding beyond mere subculture into a colossal cultural asset.
Amidst this trend, Listen Communication has established itself as the only design studio creating spaces based on traditional Korean crafts. Their Seoul-based designs combine the profound sensibilities of traditional materials like hanji (Korean paper), lacquerware, wood, and stone with a modern sensibility, conveying a quiet yet powerful resonance.
Projects that have garnered attention both domestically and internationally, including the Seoul Mayor’s Office, The Hanok Heritage House, the National Museum of Korea’s Donation Hall, and the Signiel Residence, are recognized as narratives that transcend mere interior design and embody Korea’s unique aesthetic and lifestyle philosophy. In particular, becoming the first Korean to win the Prix Versailles, a UNESCO-sponsored world architecture award, in the hotel category served as a decisive moment for Korean spatial design to leap to global prominence. While POP DEMON HUNTERS reinterprets Korean traditions and narratives through music and visual language, Listen Communication serves as a “spatial translator” who embodies this worldview. Their designs are not mere restorations; they represent an evolution of Korean sensibilities, oriented toward the present and future, and a new cultural proposal that further expands the depth of K-culture.
