In the fast-paced world of social media, trends are constantly evolving and changing. As we look towards 2024, it’s apparent that Instagram is going to continue to be a dominant force in the social media landscape. With billions of users worldwide, Instagram is not just a platform for sharing photos and videos, but a way for people to connect, discover, and engage with each other. As we approach the new year, here are the top 10 Instagram trends to watch out for in 2024.
1. Eco-friendly influencers
In a world that is increasingly focused on sustainability and environmental consciousness, eco-friendly influencers are on the rise. These influencers promote a lifestyle that is mindful of the planet, from using reusable products to supporting ethical and sustainable brands. Expect to see an increase in content related to eco-friendly living and sustainable fashion on Instagram in 2024.
2. Virtual reality experiences
As technology continues to advance, virtual reality (VR) experiences are becoming more accessible and popular. Instagram users can expect to see an increase in VR content, from 360-degree photos and videos to virtual tours of destinations around the world. Brands and influencers will leverage VR technology to create immersive and engaging content that resonates with their audience.
3. Augmented reality filters
Augmented reality (AR) filters have been a popular feature on Instagram for several years now, and they’re not going anywhere in 2024. Expect to see more creative and interactive AR filters that allow users to try on virtual makeup, try out different hairstyles, or even transform themselves into cartoon characters. Brands will continue to use AR filters as part of their marketing strategy to engage with their audience in a fun and innovative way.
4. Livestream shopping
Livestream shopping has taken the e-commerce world by storm, and Instagram users can expect to see more of it in 2024. Influencers and brands will host live shopping events where viewers can purchase products directly through the app. This trend is a win-win for both consumers and businesses, as it offers a more interactive and engaging shopping experience while driving sales and conversions.
5. Mental health and wellness
In recent years, mental health and wellness have become increasingly important topics of conversation, and Instagram has played a significant role in this movement. In 2024, expect to see more content focused on mindfulness, self-care, and mental well-being. Influencers will share their personal experiences and tips for managing stress and anxiety, while brands will promote products and services that support mental wellness.
6. NFTs and digital art
Non-fungible tokens (NFTs) have exploded in popularity in the art world, and Instagram is no exception. In 2024, expect to see more digital artists and creators selling their work as NFTs on the platform. Artists will leverage Instagram to showcase their digital art and connect with collectors and art enthusiasts from around the world. Brands may also explore NFTs as a new way to engage with their audience and drive sales.
7. Inclusive and diverse representation
Diversity and inclusion have become increasingly important in media and advertising, and Instagram is no exception. In 2024, expect to see more diverse representation in content, from body positivity and disability awareness to LGBTQ+ inclusivity and racial diversity. Brands and influencers will embrace diversity as a core value and make a conscious effort to amplify underrepresented voices and stories on the platform.
8. DIY and home improvement
The rise of home improvement and DIY projects has been fueled by the COVID-19 pandemic, as people spend more time at home and look for ways to spruce up their living spaces. In 2024, expect to see more content related to home decor, organization hacks, and DIY projects on Instagram. Influencers will share their creative ideas and tips for transforming spaces on a budget, while brands will promote products and services that cater to the home improvement trend.
9. Wellness travel
Wellness travel has been a growing trend in the travel industry, as people seek out destinations that promote relaxation, self-care, and physical well-being. In 2024, expect to see more content related to wellness travel on Instagram, from yoga retreats and spa getaways to eco-friendly resorts and adventure travel experiences. Influencers will share their travel experiences and recommendations for wellness-focused destinations, while brands will partner with influencers to promote their travel packages and services.
10. Social activism and advocacy
Social activism and advocacy have been at the forefront of many conversations in recent years, and Instagram has been a powerful platform for raising awareness and driving change. In 2024, expect to see more content focused on social issues, from climate change and racial justice to LGBTQ+ rights and gender equality. Influencers will use their platform to advocate for causes they are passionate about, while brands will align with social causes as part of their corporate social responsibility efforts.
As we look towards 2024, it’s clear that Instagram will continue to evolve and adapt to the changing landscape of social media. From eco-friendly influencers to virtual reality experiences, these are the top 10 Instagram trends to watch out for in the coming year. Whether you’re a user, influencer, or brand, staying ahead of these trends will be key to staying relevant and engaging with your audience in 2024.
